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MÁS ALLÁ DE LA COMPETENCIA
Bono, Edward de
Publishing House: Paidós, Barcelona, 2010
ISBN: 9788449321887
Language: Español
Binding: Paperback
Pages: 320
[Machine Translation:] There was a time when competition was considered irreplaceable, but times have changed and the company. Today, organizations must learn to exploit the vast potential of integral values surrounding the purchase and use of its products and services. Success requires a leap of imagination to take a company beyond the competition and transform it into a market leader. This book is a fascinating journey through a universe boiling trade in which the concepts, not technology, taking the lead.
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Links of interest: Edward de Bono |
