|
MARKETING POLÍTICO Y ELECTORAL
Barranco Saiz, Francisco Javier
Publishing House: Pirámide, Madrid, 2010
ISBN: 9788436823592
Language: Español
Binding: Paperback
Pages: 272
[Machine Translation:] The purpose of a political party is to achieve maximum market share of its order to have a greater social presence and media and excel in an increasingly more competitive. This contributes, in essence, the political and electoral marketing. This book describes the set of tactics and techniques in marketing that product, are used to understand the expectations of individuals in their respective markets and to satisfy them through the electoral programs of candidates nominated.
|
