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LA GESTIÓN DE LA INNOVACIÓN Y LA TECNOLOGÍA EN LAS ORGANIZACIONES
Hidalgo Nuchera, Antonio; León Serrano, Gonzalo; Pavón Morote, Julián
Publishing House: Pirámide, Madrid, 2002
ISBN: 9788436817027
Language: Español
Binding: Paperback
Pages: 560
[Machine Translation:] Innovation management has become an important factor in the world of business and is especially important in organizations that are embedded in the knowledge economy. Often, small and medium entrepreneurs feel disconcerted when referring to innovation, and in most cases think they should change the way you manage your business and your organization is not optimal to compete in today's markets. They ask questions like: can innovate or any process that is reserved only for a few, what is needed to manage change, what methods or techniques are needed to face the technological challenge, what results were achieved what cost? etc. Answering these questions requires, first, generating a culture-related innovation, and secondly, to give enterprises tools, mechanisms and techniques that enable them to face the technological challenge. The main objective of this work is to help create this culture of innovation across a broad range of topics related to managing innovation and technology. |
