Barranco Saiz, Francisco Javier
Publishing House: Pirámide, Madrid, 2003
[Machine Translation:] The purpose of a political party, like that of any business organization, industry or services is to achieve greater market share, in the case of the electoral marketplace, allowing it to stress over their competitors.
This book develops the concept of political marketing from a strategic planning through the four basic policies: analysis of the electoral market, product policy, marketing techniques and advertising policies. Completes the description of the functional organization of a marketing department election.